AlUla Events Tickets 2026

Over the past few years, AlUla has transformed from a quiet desert oasis in northwestern Saudi Arabia into one of the destinations travel, culture, and art lovers around the world are talking about most, thanks to a unique blend of thousand-year-old heritage and contemporary entertainment and artistic experiences staged amid some of the most striking natural landscapes on the Arabian Peninsula. Since the Royal Commission for AlUla, established in July 2017 under the chairmanship of Crown Prince Mohammed bin Salman, launched its first major event at the end of 2018, AlUla has welcomed a steady stream of festivals, concerts, sporting events, and art experiences running throughout the year, making it today one of the standout entries on the Kingdom's tourism and cultural calendar.

This momentum is part of a broader vision built into the Journey Through Time Masterplan, laid out by the Royal Commission for AlUla as a roadmap running through 2035. The plan aims to balance preserving the region's singular heritage — which includes Hegra, the first UNESCO World Heritage Site inscribed in Saudi Arabia back in 2008 — with building a world-class tourism and entertainment ecosystem that draws visitors from across the globe.

AlUla's events are far from a single kind of experience. They range from major seasonal festivals such as Winter at Tantora, which brings together music, art, heritage, and local cuisine in a celebration spanning several weeks, to the AlUla Arts Festival, home to one of the world's leading environmental art exhibitions, "Desert X AlUla," and a skies festival where colorful hot air balloons rise above the canyons and sandstone mountains. Add to that long-standing sporting and heritage events like the AlUla Camel Cup, along with running and endurance challenges set against dramatic desert terrain, such as the AlUla Half Marathon and the 24-Hour Endurance Race. On top of all this sits a full concert series hosted at Maraya, the largest mirrored building in the world, which has welcomed major Arab and international names.

With such a wide range of events and experiences on offer, finding a reliable ticket at the best possible price has become a real priority for many visitors to AlUla, especially given the growing demand for its flagship events and concerts. That's where Fans Pass comes in, offering the easiest, fastest, and most secure way to book and buy tickets for AlUla's events, whether it's a concert at Maraya, a seasonal festival, or a sporting or heritage event.

In this comprehensive guide, we'll walk through what AlUla's events are all about, how to book tickets safely through Fans Pass, the standout events and historic milestones the destination has hosted, the key venues behind them, and the future plans that are set to make AlUla one of the most ambitious cultural destinations in the world in the years ahead.

What Are AlUla's Events?

AlUla's events refer to the broad range of festivals, concerts, cultural, sporting, and artistic experiences hosted across the destination throughout the year. Most are organized by the Royal Commission for AlUla in partnership with specialized local and international partners, under what's collectively known as "AlUla Moments." This isn't a single festival — it spans several seasonal programs, the most notable of which include:

• Winter at Tantora: AlUla's flagship and longest-running festival, weaving together music, art, heritage, and local cuisine into a multi-week celebration every winter.
• AlUla Arts Festival: Hosts world-class art exhibitions, most notably "Desert X AlUla," alongside dance performances, concerts, and creative workshops.
• AlUla Skies Festival: A unique experience where visitors rise above AlUla's canyons and sandstone mountains in colorful hot air balloons, paired with nighttime light shows and concerts under the stars.
• Ancient Kingdoms Festival: Offers after-dark experiences inside the historic Hegra site, including "Hegra After Dark" tours, drone shows, and "Candlelit Classics" concerts.
• Sporting and heritage events: From the long-standing AlUla Camel Cup to the AlUla Half Marathon, the 24-Hour Endurance Race, and triathlon races through Ashar Valley.
• Maraya concerts: A concert series held inside the iconic Maraya concert hall, hosting Arab and international stars throughout the year.

What sets AlUla's events apart is their ability to bring together deep history and modern experience in a single visit. A guest could start the day exploring the ancient site of Hegra or wandering the alleys of AlUla Old Town, then end the evening at a world-class concert inside Maraya or under AlUla's star-studded night sky — an experience unlike anywhere else in the region.

How to Buy AlUla Event Tickets Through Fans Pass

You can book and secure your tickets to any AlUla event with ease through the Fans Pass platform by following these simple steps:

• Choose the event: Browse the list of AlUla events available on Fans Pass and select the festival, concert, or experience you'd like to attend.
• Pick a date: Check the available dates for the event, then choose the day or session that works for you.
• Select your ticket type: Choose the ticket category that suits you, whether standard, VIP, or a family package, along with the number of tickets you need.
• Enter a discount code: Add your discount code in the designated field, if you have one, to take advantage of any available offer.
• Provide your details: Enter your email address accurately to complete the purchase and receive your tickets.
• Choose a payment method: Select the payment option that works best for you, whether by credit card or through your Fans Pass wallet.
• Receive your tickets: Once payment is completed successfully, check your email — your digital tickets will be ready to use immediately.

How Can I Guarantee the Lowest Price on AlUla Event Tickets?

If you buy a ticket to an AlUla event through Fans Pass and then find the same ticket for less elsewhere, all you need to do is reach out to us on WhatsApp with the following information:

• Email address: The one linked to your Fans Pass account.
• Personal details: Your full name and phone number.
• Order details: Your Fans Pass order number and the name of the site where you found the lower price.
• Competitor link: The checkout page link on the competitor's website.
• Price proof: A clear screenshot showing the final price, including all fees, along with the date and time it was viewed.

Within just 30 minutes of submitting your request, our support team will review it and get back to you right away.

Why Buy AlUla Event Tickets Through Fans Pass?

Fans Pass isn't just another ticket marketplace — it's a complete system designed to make finding and buying tickets to AlUla's events fast, easy, and worry-free, through a set of core advantages:

• Buyer guarantee: Every ticket purchased through Fans Pass is fully protected by a 100% guarantee, and we'll make things right if any issue comes up, whatever it may be.
• Easy-to-use interface: Fans Pass is built for smooth browsing and searching, making it simple to find and book tickets.
• Full price transparency: Fees are shown clearly upfront, so there are no surprises or hidden charges at checkout.
• Complete event coverage: From Maraya concerts to Winter at Tantora, the Skies Festival, the Arts Festival, and sporting events, Fans Pass brings all these options together in one place, making it easy for visitors from anywhere to search and book.

Can I Resell My AlUla Event Ticket Through Fans Pass?

Yes — if you bought a ticket to an AlUla event and can no longer attend for any reason, Fans Pass lets you easily list it for resale by following these steps:

• Log in: Open the platform and sign in to your personal account.
• Go to your profile: Tap the "My Account" icon.
• Start selling: From the available menu, choose "Sell."
• Add your tickets: Tap "Add Tickets."
• Select the event: Choose the event and date for the ticket you want to sell.
• Enter ticket details: Add all the required details for the ticket you're listing.
• Provide proof: Upload the documents and proof needed to verify the ticket's authenticity.
• Choose a split option: Select the appropriate splitting method if the ticket is part of a group.
• Set your price: Enter the price you'd like to sell the ticket for.
• Save and publish: Click "Save" to list your ticket directly on the platform's marketplace for buyers to find.

The Standout Events AlUla Has Hosted

Over the past several years, AlUla has hosted a series of events and milestones that have cemented its place on the global culture and art map. Here are some of the most notable:

Winter at Tantora: The Festival That Launched AlUla's Events Calendar

The first edition of Winter at Tantora launched on December 21, 2018, making it the first major event organized by the Royal Commission for AlUla following its establishment in July 2017. The festival takes its name from "Tantora," the ancient sundial at the heart of AlUla Old Town that locals once used to tell time and mark the start of the farming season. It has returned every year since, with its fifth edition running from December 18, 2025, through January 10, 2026, bringing together music, art, heritage, and local cuisine over several weeks of celebration.

Desert X AlUla: The World's Best-Known Environmental Art Exhibition

Since its first edition in 2020, "Desert X AlUla" has become one of the world's leading exhibitions of environmental art (Land Art), drawing artists from across continents to create large-scale works amid AlUla's natural desert terrain. Its 2024 edition, held from February 9 to March 23, drew notable attendance, while its fourth edition, staged as part of the AlUla Arts Festival, ran from January 16 to February 28, 2026.

Maraya: Concerts for the World's Biggest Stars, Arab and International

Since it opened, Maraya — the largest mirrored building in the world according to Guinness World Records — has hosted a string of major concerts by leading Arab artists including Mohammed Abdu, Angham, Omar Khairat, Abdul Majeed Abdullah, Majid Al Mohandis, Kadim Al Sahir, and Assala Nasri, alongside international names such as Usher, OneRepublic, Alicia Keys, Andrea Bocelli, and John Legend. The venue's mirrored facade spans roughly 9,740 square meters and stands 26 meters tall.

AlUla Camel Cup: A Sporting Legacy Spanning Centuries

The AlUla Camel Cup celebrates one of the region's oldest heritage sports, with roots tracing back to the seventh century CE. The 2024 edition featured thrilling races with a total prize pool of around 25.6 million Saudi riyals, alongside parallel events celebrating heritage, fashion, and folk arts.

Hegra's UNESCO Listing: Saudi Arabia's First World Heritage Site

In 2008, Hegra — previously known as Madain Saleh — became the first Saudi site inscribed on the UNESCO World Heritage List, later becoming the cornerstone of AlUla's strategy for cultural tourism. The site has since seen the development of modern experiences such as "Hegra After Dark" tours and nighttime drone shows.

Key Venues Behind AlUla's Events

AlUla's events are spread across a number of destinations and landmarks that have themselves become icons of cultural tourism in the region:

Maraya

Maraya is AlUla's leading venue for concerts and cultural events — the largest mirrored building in the world according to Guinness World Records, with a reflective facade spanning roughly 9,740 square meters that mirrors the surrounding sandstone mountains. Its indoor auditorium seats around 500 people.

Hegra (Madain Saleh)

A Nabataean archaeological site dating back thousands of years and Saudi Arabia's first UNESCO World Heritage Site, listed in 2008. Today it hosts a range of after-dark experiences and cultural events as part of the Ancient Kingdoms Festival.

AlUla Old Town

A historic quarter rich in heritage, recognized as one of the UN World Tourism Organization's "Best Tourism Villages." It hosts several Winter at Tantora events as well as the Incense Road experience and the Old Town souq.

Ashar Valley

A key destination for sporting events and adventure in AlUla, hosting triathlons and endurance and running races amid dramatic desert scenery.

Elephant Rock and Sharaan Nature Reserve

Among AlUla's most striking natural landmarks. Elephant Rock, a sandstone formation carved by wind, rises about 50 meters, while Sharaan Nature Reserve is home to a unique range of native plants and wildlife and hosts a number of nature-based experiences and adventures on AlUla's events calendar.

What's Next for AlUla's Events

AlUla isn't stopping at what it has already achieved. It continues to move forward under the Journey Through Time Masterplan, a roadmap set by the Royal Commission for AlUla running through 2035 across three phases, which includes:

• Five distinct districts: Connected by a 20-kilometer public realm known as the "Wadi of Hospitality," designed to protect 200,000 years of natural and human history across AlUla's historic core.
• A target of two million visitors a year by 2035, as part of a comprehensive tourism development plan that includes around 5,000 new hotel rooms, raising total capacity to 9,400 rooms.
• Major economic growth: Including 38,000 new jobs, a population expected to grow to 130,000, and a contribution of up to SAR 120 billion to the Kingdom's GDP.
• An expanding events calendar: With new annual events such as the Wellness Festival and the Ancient Kingdoms Festival, alongside the continued growth of established festivals like Winter at Tantora, the AlUla Skies Festival, and the AlUla Arts Festival.

Tips for Attending AlUla's Events

• Book your tickets early through Fans Pass: AlUla's flagship events, such as Winter at Tantora and Maraya concerts, see strong demand, so booking early helps you avoid sold-out categories or rising prices.
• Follow the official "AlUla Moments" calendar: Given the sheer number of events spread throughout the year, it's worth checking the official schedule to plan around the ones you don't want to miss.
• Allow enough time to get around: AlUla's venues are spread across a wide area, from Old Town and Hegra to Ashar Valley and Maraya, so it's best to budget extra travel time between sites.
• Dress for desert conditions: AlUla sees sharp temperature swings between day and night, especially in winter, so layering is a good idea.
• Look out for discount codes: Always check for active discount codes before completing your purchase on Fans Pass to make sure you're getting the best possible price.
• Book your accommodation early: AlUla sees high demand during its major event seasons, so securing a hotel or desert camp early is essential to guarantee availability.

Frequently Asked Questions About AlUla's Events

What are AlUla's most notable events throughout the year?

AlUla's standout events include Winter at Tantora, the AlUla Arts Festival featuring "Desert X AlUla," the AlUla Skies Festival (balloon festival), the AlUla Camel Cup, the Maraya concert series, and sporting events held in Ashar Valley.

When does Winter at Tantora take place?

The fifth edition of Winter at Tantora ran from December 18, 2025, through January 10, 2026. A new edition is held every year, with dates that may shift slightly from one year to the next.

Where are AlUla's biggest concerts held?

Most major concerts take place at Maraya, the largest mirrored building in the world, which seats around 500 people and hosts Arab and international stars throughout the year.

How do I book tickets to AlUla's events?

You can easily book tickets to any AlUla event through Fans Pass by selecting the event, choosing a date and ticket type, and then completing your details and payment to receive your digital ticket by email instantly.

Are VIP tickets available for AlUla's events?

Yes, most AlUla events typically offer multiple ticket categories, including standard tickets as well as VIP or premium packages. It's best to check the event's page on Fans Pass for the categories actually on offer.

When is the best time to attend AlUla's events?

Fall and winter, roughly October through March, see the highest concentration of events in AlUla, thanks to milder weather and the timing of Winter at Tantora and the AlUla Arts Festival.

Can I get a refund if I can't attend?

Refund policies vary by organizer for each event, but Fans Pass always gives you the option to resell your ticket to another visitor if you can't make it.

How do I guarantee the lowest price on Fans Pass?

If you find a lower price for the same ticket on another platform, you can contact the Fans Pass team on WhatsApp with proof of the price, and the team will review your request and get back to you within just 30 minutes.

What is "Desert X AlUla"?

It's a global environmental art exhibition held in AlUla's desert since 2020, bringing together artists from around the world to create large-scale works set against the natural desert terrain. Its fourth edition, held as part of the AlUla Arts Festival, ran from January 16 to February 28, 2026.

Is AlUla home to a UNESCO World Heritage Site?

Yes — Hegra, in AlUla, was the first Saudi site inscribed on the UNESCO World Heritage List, back in 2008.

How many annual visitors is AlUla targeting by 2035?

The Journey Through Time Masterplan, set by the Royal Commission for AlUla, targets two million visitors a year by 2035, as part of a comprehensive development plan carried out across three phases.